HomeBENCHMARK: College of Business Research Journalvol. 2 no. 1 (2014)

A FEASIBILITY STUDY ON THE ESTABLISHMENT OF A CAMPUS GOURMET RESTAURANT AT ASIAN INSTITUTE OF MARITIME STUDIES

Maricel S. Arisga | Dan Joseph B. Cajayon | Paola Camille L. Langit | Kevin King S. Ramos | Joanna Mariz L. Ricafrente

 

Abstract:

The study was conducted to determine the feasibility of establishing a campus gourmet restaurant at Asian Institute of Maritime Studies (AIMS) – College of Business (CB) Building. The study has five components: the marketing study, management study, technical study, financial study and socio-economic study. The specific objectives of the study are to determine the nature of competition; to determine the marketing strategies that will be applied; to determine the technical feasibility of the study; to determine the financial requirement of the establishment; to determine the viability of the restaurant; and, to determine the most applicable organizational structure.

The market projection of the proposed business is based on the surveys conducted by the proponents. Projection of demand and supply and sales for the first five years of operation is based on the population growth, market acceptability to supply and other factors. The study is viable and feasible for the target population is willing and capable of availing the products and services.