HomeBENCHMARK: College of Business Research Journalvol. 2 no. 1 (2014)

PERCEPTION OF RESIDENTS AND TOURISTS ON THE ECONOMIC, SOCIAL AND ENVIRONMENTAL ASPECTS OF LOCAL TOURISM IN NASUGBU, BATANGAS

Lea R. Abuid | Jonah P. Cambiador | Lovely Dawn V. Dagohoy | Mel Greco E. Marasigan | Marlon Julan L. Marinda

 

Abstract:

With the increasing interconnectedness of nations, tourism is on the rise. In the Philippines, it is considered as one of the major industries contributing to its unprecedented economic growth. The influx of tourist from around the world has increased the country’s foreign currency reserves, created jobs and benefited business enterprises. Interestingly, the ripple effect of tourism activity is not limited to economic aspect as it extends to social and environmental aspects of a country. It is in such notion that this study was conducted to determine the perception of residents and tourist on the economic, social and environmental aspects of local tourism in Nasugbu, Batangas.