EFFECTIVENESS OF PROMOTIONAL TOOLS OF BP INTERNATIONAL &ndash; MAKILING LOS BA&Ntilde;OS, LAGUNA

Brixy Ace  C. Layasan,; Jan Christopher Lawrence  O. Garcellano,; Mark Ephraim  C. Jimena,; Marlon  P. Tuiza,

EFFECTIVENESS OF PROMOTIONAL TOOLS OF BP INTERNATIONAL – MAKILING LOS BAÑOS, LAGUNA

Jan Christopher Lawrence O. Garcellano | Brixy Ace C. Layasan | Mark Ephraim C. Jimena | Marlon P. Tuiza

Abstract:

This study identified the promotional tools used by BP International–Makiling in Los Baños, Laguna and the level of effectiveness of promotional tools used by the management. The researchers administered survey to 31 guests who were asked to rate the promotional tools using a five-point rating scale.