GREEN IS IN: A COMPARATIVE STUDY OF SELECTED VEGETARIAN-FRIENDLY RESTAURANT IN LOS BA&Ntilde;OS, LAGUNA BASED ON THEIR 7PS

Carmel  N. Hemedez,; Ma. Teresita Jordana  B. Eala,; Vladimir Joseph  J. Timog,; Wilson  J. Eraldo,

GREEN IS IN: A COMPARATIVE STUDY OF SELECTED VEGETARIAN-FRIENDLY RESTAURANT IN LOS BAÑOS, LAGUNA BASED ON THEIR 7PS

Wilson J. Eraldo | Ma. Teresita Jordana B. Eala | Vladimir Joseph J. Timog | Carmel N. Hemedez

Abstract:

The study aimed to ascertain the marketing mix of selected vegetarian-friendly restaurants, determine the problems encountered and the strengths and weaknesses of the vegetarian-friendly restaurants based on their 7Ps, and identify which among the selected vegetarian-friendly restaurants had the most competitive advantage based on their 7Ps. Those selected vegetarian-friendly restaurants were Bonitos Bar and Restaurant, Cafe Antonio, and Herb Republic.