AN EVALUATION OF PROMOTIONAL TOOLS USED BY CABALEN IN ALABANG TOWN CENTER

Teobaldo  Q. Magdamit Jr,; Rizza Belle  R. Tisalona,; Mary Jane  D. Olila,; John Asher  B. Arellano,

AN EVALUATION OF PROMOTIONAL TOOLS USED BY CABALEN IN ALABANG TOWN CENTER

Rizza Belle R. Tisalona | Mary Jane DC Olila | John Asher B. Arellano | Teobaldo Q. Magdamit Jr

Discipline: Hotel and Restaurant Management

Abstract:

This quantitative and qualitative research conducted survey with 30 respondents to know the leading promotional tools used by Cabalen in Alabang Town Center. The promotional tools they were using were brochure, leaflets, signage, billboards, streamers, hanging boards and website.