Philippine E-Journals

THE COMPLEMENT OF PASSION FOR ARTS AND GROWTH OF TOURISM AT ANGONO, RIZAL

Raymund Sisenando R. Mercado

 

Abstract:

The Philippines is one of the countries in Asia that has a diverse and rich cultural heritage. A community in the Philippines particularly the municipality of Angono at the province of Rizal is considered as the “art capital of the Philippines,” known for its local culture and numerous artists producing countless art works using various media sustained through generations. For the past decades, the passion for arts evolved and progressed tothe growth of tourism in the municipality. The art works are the major attractions which encourage tourists to visit Angono, while tourism contributes to the development of Angono community in various ways. This study would like to determine how arts and tourism complement each other to benefit the community of Angono. The study would also determine how community members sustain their passion for art and contribute to the growth of tourism.