Philippine E-Journals

OPERATION AND MARKETING PLANS OF APLEN BAG SUPPLY IN DAVAO CITY

Janine S Betonio

 

Abstract:

This study was conducted to revisit and assess the company profile of Aplen Bag Supply which is a manufacturer of leatherette bags and dealer of bag materials in Davao City. It also aimed to determine its marketing practices and performance regarding annual sales and net income before tax. The level of satisfaction of the employees and customers of both raw materials and finished products on bag accessories on the products and services offered were likewise assessed. This study made use of the descriptive method. Data were taken from the responses in the questionnaires and the reports and records of the Aplen Bag Supply. The respondents generally agreed on the competitive and its reasonable pricing scheme as well as its promotional styles. Many however were uncertain about the durability of their products and materials, but employees and customers were generally satisfied with the products.