A Project Feasibility Study on Establishing Meal Box in SM Calamba

Ywin Joseph   Manaig,; Aubrey Rose  Dantis,; Jannica  Marasigan,

A Project Feasibility Study on Establishing Meal Box in SM Calamba

Ywin Joseph Manaig | Aubrey Rose Dantis | Jannica Marasigan

Abstract:

Meal Box means meal-to-go. Nowadays, people are usually in a hurry, so the researchers came up with this idea. Meal Box will be uniquely packed and served hot and ready to eat to give convenience to busy customers who want to save time on cooking and grocery shopping. The researchers chose SM Calamba to locate the business because it is a fast-growing first-class establishment in CALABARZON. Calamba was also chosen since it is a premier industrial hub outside of Metro Manila. The primary target market for the project were the students who go to SM Calamba. By using the random sampling technique, the researchers were able to see the possible demand for the proposed business. Analysis of the different aspects (marketing, technical, organizational and management study, and financial) of this feasibility study revealed that the business could be established with a capital of 660,000.00 with a payback period of 2.3 years.