Philippine E-Journals

A Project Feasibility Study on Establishing Midgets Garden Restaurant

Ma. May Oliva Agnote | Ivan Harvey Arceo | Beverly Yssa Carreon | Alexa Palero

 

Abstract:

The researchers aimed to put up a unique restaurant to be called Midgets Garden Restaurant in Brgy. Bangyas, Calauan, Laguna to help the physically impaired persons to have a job and for the owners to gain profit. The target market of this proposed business includes those of ages 15-39 and above. A survey with 300 respondents from the competitors’ customers was conducted to identify the target market. Some interviews were also done with the competitors to determine their strengths and weaknesses which could provide insights that can be used in the proposed business. The proponents will use marketing tools to bring awareness to the people about the new business. They will also offer franchising to aspiring entrepreneurs and businessmen for a long-term plan of the proposed business.