Philippine E-Journals

A Project Feasibility Study on Establishing Waffle-It-Up

Mark Francis Victoria | Gionella Mei Presentacion | Maricris Nierva

 

Abstract:

The researchers aimed to put up a new business consisting of a unique variant of waffle, the veggie and fruity waffle, to encourage people to eat vegetables and fruits. The proposed business will be named Waffle-It-Up and will be established in Imall Canlubang, Calamba City, Laguna for the target market of those aged 14-29. The researchers conducted survey to determine its target market and some interviews with their competitors to discover their strengths and weaknesses in order to gather insights which may be used in the proposed business. Promotions will be used to introduce the new business to the people. Franchising business will be offered to the aspiring entrepreneurs and businessmen for a long-term plan of the proposed business.