Philippine E-Journals

A Feasibility Study on the Establishment of a Vegan Restaurant in Nuvali Santa Rosa City, Laguna

Zarina Blessy Bato | Shamillae Cunanan | Rica Angelica Serrano

 

Abstract:

This project is for the entirely vegan and healthy eating conscious individuals and others with unique eating preferences. This partnership business reaches out to vegan organizations, the main target market, and the people within the 5-kilometer radius of the proposed location. The project’s long-range objectives are to establish inclusivity among vegan and non- vegan consumers; reasonable pricing of healthy products without sacrificing the taste and health benefits and providing customers an alternative option to fast food chains were the main objectives of this study. The initial investment of Php 6,727,887 is for the establishment of the proposed project. Sales revenue is expected to grow consistently over the next five years in accordance with the growth rate of the market demand. Market Feasibility. Survey with 384 respondents in Nuvali showed that 211 respondents were vegetarian or vegan; 147 or 38.28% were vegetarian and 64 or 16.67% were vegan. The survey also determined the willingness and interest of the market to the establishment of vegan restaurant. Technical Feasibility. The menus were chosen based on the survey, including the do-it-your- own healthy bowl. Machines will be outsourced from the most affordable and convenient places and websites. Organization and Management Feasibility. A store manager and area manager will head the restaurant. The kitchen will be headed by a kitchen supervisor with some helpers working through a shifting schedule. A set of indirect laborers, the service staff, busboys, dishwashers, waiters and cashiers, will also be working through a shifting schedule. A part-time nutritionist will be hired to check on the regular menu or if there is a new product recipe. Salaries and wages are based on the statistical average monthly salary depending on the employee’s position. Financial Feasibility. The start-up capital will be shouldered by all partners equally. All sales and purchases will be made only through cash basis. A payback period of 1.78 years is expected from the said project. The partners are to withdraw 75% of net income per year which will be divided among themselves equally. A continuous growth in sales revenue is expected based on the projected growth in market demand.