Philippine E-Journals

Production And Marketing Of Squash Ice Cream

Jose Antonietto Cagampang | James Ronnell C. Manalo | Melchor S. Ulan

Discipline: Economics, Industrial Engineering, Business

 

Abstract:

Golden Jewel Company is a company that produces ice cream made from squash as one of its main ingredients.

 

The proposed project has long-range objectives of distinguishing the company as a producer of ice cream in the local market and making it stable, reliable, and dependent at the same time.

 

The proposed business would be located at Brgy. Tagapo, Sta. Rosa City, Laguna. The capital investment needed to finance the project amounts to Php 48,961,131.00. It would be equally divided among the three business owners. The study proved that the project is feasible with a payback period of one year and six months.