Philippine E-Journals 
vol. 6, no. 1 (2010)
FEU Communication Journal
Description
The Far Eastern University Communication Journal is the official publication of the Department of Communication. A semi-refereed journal, it publishes annually a wide variety of scholarly and original articles that show the interplay among communication, media, society, technology, and culture.
Table of contents
Front Matter
Editorial Board
A Note from Editor
Articles
Marketing Principles for Filipino Independent Films
Jaymen Amihan | Gerry Garcia | Arby Mari B. Laraño | Ingrid K. Velasquez | Joeven R. Castro
Discipline: Marketing, Filipino, Media
Print Media as Business: Profitability in the Midst of Industry Competition and Global Financial Crisis
Ma. Socorro Martinez-victorio
Discipline: Business, Media
Attitudes toward Information and Communications Technology and its Usage: An Analysis of the Philippine Advertising Industry
Bernardita Gwynne P. Bondoc
Discipline: Mass Communication, Advertising
Political Candidates as Products: A Look at the 2010 Political Ads of Manny Villar and Noynoy Aquino
Karen Lee Viudez-panela
Discipline: Media, Advertising
Reviews
The Ugly Truth: A Game of Different Sorts
Lourdes D. Ignacio
Interviews
Kip Oebanda: Scaling the Market of Social Entrepreneurship
Diondy A. Palagtiw