Philippine E-Journals

Customer Satisfaction At Red Crab Alimango House Newport Mall, Resorts World Manila

Jonna D. Dotimas

 

Abstract:

 The study was conducted to determine the customer satisfaction at Red Crab Alimango House. Data were gathered from 34 daily walk-in guests using a comment card as the survey form. The survey elicited information on the demographic profile of the respondents, the dining profile and the level of satisfaction on five areas The customer dining profile revealed that most of the respondents like to dine at Red Crab once a month and they are willing to pay Php 2,000 to Php 3,000 for their meals. Crab dishes, especially the Salt and Pepper Crabs, are the reasons why they choose to dine in this restaurant. The respondents were very satisfied in terms of food, beverage, staff, dining area and cost or price of the Red Crab Restaurant. Study found that there is significant difference in the satisfaction on food, dining, and beverage. Occupation and gender also predict the satisfaction in terms of food.