Consumer Behavior Towards Lemongrass(Cymbopogoncitratus) Tea in Benguet Province,Northern Philippines

Sensory evaluation was done with 256 respondents who were willingto participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass withpandan (Pandanusamaryllifolius) using the research questionnaire given tothem. Analysis of variance, factor analysis, and cluster analysis were used toassess a degree of association between different study components. Results show that herbal teas were the most favored drinks among therespondents who strongly believe that these help in digestion and relieve stress. The sensory attributes driving acceptability of lemongrass teas werelinked to light and clear green colors, citral aroma, and distinct taste. The highacceptability of lemongrass tea mixed with pandan, a locally appreciated herb,shows future possibilities in the product expansion lines.