Philippine E-Journals

Traditional Versus New Media: Approach in Advice giving Platforms

Jason M. Aquino | Jerwin Jan C. Molina

Discipline: Mass Communication

 

Abstract:

The paper compares the traditional media represented by radio to the new media represented by Facebook in terms of audience communication, message and approach. Specifcally, it shows the difference between the love-advice program of Papa Jack’s True Love Conversations and Marcelo Santos III’s Facebook page. The analysis of the coding sheet revealed some interplay of misleading, persuasive and direct approaches in Papa Jack’s advice compared to Marcelo Santos III’s Facebook page which only indicated a more direct approach.