Philippine E-Journals

The Level of Impression of Selected Customers on the Old and New Restaurant Design of Selected Fastfood Restaurants in Metro Manila

Janine S. Baddal | Lea Marie C. Dioneda | Ma. Victoria G. Esteban | Ivy Xyril B. Otanes

 

Abstract:

Beyond the taste of every recipe is its presentation as this entices the desirability and appeal of every food served in a restaurant. But more to the taste and appeal is the restaurant ambience. The ambience of restaurants depends on many factors. One of which is its design. As food impresses the palate, so as the restaurant design which impresses the overall feel of customers dining in. Restaurants with old designs that span a number of years as against the new designs seem to yield a level of impression that customers try to base for their dining preference. With this parameter, customers are always of the impression that old design comes with the expectation of old service while new design goes with a renewed customer service partnering with the new look of the establishment.