Philippine E-Journals

How travelers differ in their preferences regarding hotel selection: Empirical evidence from travelers in India

Ruturaj Baber | Rahul Pratap Singh Kaurav | Robert L. Williams Jr.

 

Abstract:

The major purpose of the paper is to examine whether travelers differ in their preferences for selecting a hotel. The study utilized a self-administered questionnaire with a selection of 30 attributes to empirically examine the topic using non-parametric statistical tools. Results indicate that cleanliness and parking facility were considered the most important attributes when selecting a hotel, and the study further indicated that age groups have significantly different opinions regarding seven attributes. In terms of gender, only cleanliness was a significant attribute. Categories of marital status also showed differences in 10 attributes. This study will be useful for managers of hotels in India to understand the expectations of travelers and a gap between available literature and present academic thrust will be filled. This study addresses an unexplored area, to identify actual differences in the opinions of travelers in a developing country’s hotel industry