Philippine E-Journals

MOST PREFERRED LETRAN ADVERTISEMENT OF FIRST YEAR AB COMMUNICATION STUDENTS IN CHOOSING THEIR PROGRAM

Desiree Ann O. Gasapos | Audrey Lou S. Dimasaca | Ma. Isabel N. Pagkalinawan | Jennibelle R. Ella

Discipline: Communications

 

Abstract:

This study determined through survey the most preferred Letran advertising tool of the first year AB Communication students, specifically, in terms of frequency of exposure, most used source of information when deciding the course to take, characteristics, and strengths and weaknesses  of  each  advertisement. Letran’s advertising tools were brochures, tarpaulins, video presentation, website and school to school visitation. Indirect advertisements such as word of mouth and recommendations from alumni were excluded.