HomeAni: Letran Calamba Research Reportvol. 3 no. 1 (2016)


Renz S. Santos | Timothy John Y. Menguito | Bryan Paolo M. Lizaro | Marvin O. Austral



Pizzanada Merchandising in Villa de Calamba created Pizzanada, a pizza-flavored empanada for the residents of Villa de Calamba.    Promoted  through  social media sites, mobile phones, tarpaulin, and word of mouth, Pizzanada was made healthful and affordable for merienda. Survey results showed an adequate demand for the product in the market. The business used sole proprietorship with a capital investment of Php 20,090 that covered the cost for materials and equipment, registration, business stall, advertisements, tools, and supplies. After the three-month operation, the business earned a net income of Php P4, 369.70, indicating that it was feasible and profitable.