HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


Elaiza Jane R. Batica | Jodelaine F. Brosas | Arianne B. De Leon | Elena C. Almoro

Discipline: Marketing Management



Funky Fit Panada Enterprise sold “Empienada” which is empanada molded like a pie with the dough made of sweet potato and malunggay flour mixture. The target market consisted of the commuters in Calamba Central Terminal where there was an average of 16,650 passersby and passengers. It is surrounded by many establishments, such as Calamba Medical Center (CMC), Astrotel, and Meralco. There were 16 food stalls in the area to which Funky Fit Panada Enterprise competed. Print media, such as flyers and tarpaulin were used to introduce the product as well as social media such as Facebook, Twitter, and Instagram. Products were also distributed in Brgy. Real in Calamba where there was good demand.