HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


Dennis Jun H. Bonifacio | Vonryan C. Meneses | Darwin C. Dollentas | Marvin O. Austral

Discipline: Marketing Management



WOWFFLE located at Ipil-Ipil Street, Brgy, Bucal, Calamba City, Laguna introduced a waffle with ice cream filling of cookies ‘n cream chocolate and vanilla with aroma that will definitely catch the consumer’s attention. The soft waffle gives a balance effect providing a sweet and cold mouth watering taste. The target market included the high school and college students of Letran Calamba who gave positive feedback on the product. The growth of the target market depended on the promotional strategies of the business. The capital used for the implementation of the business was P21,000 which covered the tools, equipment, rent and the expenses used for in building the stall. The business practiced social responsibility by benefiting the area where the business operated.