HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


Philippe Ariel J. Lazaro | John Kenneth M. Malacaman | Redentor P. Caguioa

Discipline: Marketing Management



Cutie Pie partnership enterprise introduced mini cassava cake called Cutie Pie with traditional toppings like macapuno, strawberry syrup and chocolate chips and packed in a white box tied with a blue ribbon. With this new product in the market, the proponents identified their direct and indirect competitors in the area. Open on Monday to Sunday except every Wednesday, the business started on