Philippine E-Journals

KAMOTHYLICIOUS: DISTRIBUTION AND MARKETING OF SWEET POTATO CUPCAKE

Elvan R. Duenas | Ron Emmanuel A. Alilio | Novelyn J. Ansay | Redentor P. Caguioa

Discipline: Marketing Management

 

Abstract:

Kamothylicious Cupcakes are innovative products for the wellness of the community. They are healthy food snacks made of sweet potato as the main ingredient. The business was envisioned to be recognized as the most unique and trending store of cupcakes in Cabuyao, Laguna. Using effective marketing strategies, the business planned to venture and sustain demand for the product to generate income for the business.