Philippine E-Journals

SAWRAP (FILIPINO STYLE BURRITO)

John Clark B. Valeroso | Amhertsia G. Sabarias | Cynthia B. Valdez | Redentor P. Caguioa

Discipline: Marketing Management

 

Abstract:

FSB Food Stall introduced SaWrap, a Mexican food, Burrito, which is a flour tortilla wrapped into a cylindrical shape to enclose a filling. It is an innovative product conceptualized to serve everyone a unique taste of Pinoy Burrito and to provide a perfect handy meal for busy people. FSB Food Stall targeted the residents in the vicinity, travelers passing by the terminals, and students from St. Ruiz Montessori School, San Geronimo Emiliani School, Our Lady of Assumption School at the Phase 1-C of San Lorenzo South, Barangay Balibago which is considered as the business center of the entire subdivision and nearby villages in Sta Rosa.