HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


Joshua Ehren Victor L. Adriano | Eric Clester B. Feir | Kevin B. Abaquin

Discipline: Marketing Management



JOKESHI Enterprise found in #511 Brgy. III, Chipeco Ave., Calamba, Laguna aimed to be one of the leading providers of healthy confectionary products. To provide an alternative use of eggshells, specifically, as food extender, this project looked into the feasibility of manufacturing polvoron, called eggron, as initial product offering as demand in Calamba was estimated at 27, 603, 662 in 2014, a market share of 0.000436 %