Discipline: Marketing Management
EIB Enterprise found in Brgy. Bucal, Calamba City made basket from water lily to lessen the water weeds causing floods in the locality and other cities. With the help of Las Pinas Arts and Crafts, the proponents easily produced water lily basket. The business operated during the months of November and December 2013 when gift giving was at its peak. Being part of Filipino culture, gift giving is a sign of giving thanks, honor, appreciation and love in any day and occasion. The business financial investments came from the researchers, equally divided for the business implementation.