Philippine E-Journals

BURGERISH

Michael Gabriel C. Miranda | Jhazell A. Plumares | Joey A. Moyaen

Discipline: Marketing Management

 

Abstract:

Burgerish is a patty made of silverfish (dulong) with condiments of tomatoes, coleslaw, minced cabbage, mayonnaise, cheese, ketchup, all inside a regular sized burger bun which makes a unique taste because the patty has been marinated. This proposal intended to provide a unique, healthier and a more affordable burger with lower cholesterol. It could be a meal substitute for busy people like the students of Letran Calamba, the target market. This locale has utilities like water, electricity, and communication and proper waste disposal that can be implemented.