HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


George N. Melanio | Reina Maja Mariz A. Atienza | Alyssa Marie E. Dawinan | Ramon A. Bernardo

Discipline: Marketing Management



MAD Bakehouse which produced flavored crinkles had lower production efficiency than what was expected because the proponents overestimated their efficiency and bought a machine that was smaller than what was in the plan. This lead to a higher production cost.

Facebook and word of mouth were used to promote the product. Instead of selling the products in Barangay Bucal, they were sold in Letran Calamba where enough sale was made.