HomeAni: Letran Calamba Research Reportvol. 2 no. 1 (2015)


Pia Veronica N. Mallavo | Adrian Christopher T. Cuare | Runeth M. Lutero | Ramon A. Bernardo

Discipline: Marketing Management



Pia’s Soya Shake of MLC Enterprise aimed to popularize Taho shake, an affordable and beneficial snack with antioxidant. Taho prevents pre-mature aging, increases bone density in female, and prevents breast cancer, osteoporosis, and cardiovascular diseases.

The business operated from November 2013 to January 2014 with Php 6,200.00 working capital allocated for the registration of the business, acquisition of tools, equipment, raw materials, salary allowances, and other expenses.