Jan Christopher Lawrence O. Garcellano | Brixy Ace C. Layasan | Mark Ephraim C. Jimena | Marlon P. Tuiza
This study identified the promotional tools used by BP International–Makiling in Los Baños, Laguna and the level of effectiveness of promotional tools used by the management. The researchers administered survey to 31 guests who were asked to rate the promotional tools using a five-point rating scale.
ISSN 1908-3866 (Print)
Philippine E-Journals
