ISSUES ENCOUNTERED IN PROMOTIONAL ACTIVITIES OF SEDA NUVALI HOTEL: BASIS FOR ENHANCING MARKETING STRATEGIES

Eujene  R. Lusanea,; Gia Francia  B. Leron,; Nicole  U. Salazar,; Sheila  V. Bustillos,

ISSUES ENCOUNTERED IN PROMOTIONAL ACTIVITIES OF SEDA NUVALI HOTEL: BASIS FOR ENHANCING MARKETING STRATEGIES

Eujene R. Lusanea | Gia Francia B. Leron | Nicole U. Salazar | Sheila V. Bustillos

Abstract:

This descriptive-evaluative research identified and assessed the different strategies employed by Seda Nuvali hotel to attract guests. An interview with the general manager, front office manager, and finance manager was conducted. Survey was also administered to guests outside the hotel.