Philippine E-Journals

LEVEL OF CUSTOMER SATISFACTION OF CAFÉ ALBERTO ON THE EXPANDED P’S (7P’S)

Joselito De Guzman Jr. | Khreindel Napiza | Marlon P. Tuiza

 

Abstract:

The research aimed to evaluate how the Café Alberto achieves customer satisfaction and maintains its competitiveness in the food service industry and to identify the level of customer’s satisfaction based on the product, price, place,  promotion, people, process, physical evidence, food quality, service quality and expectation. A total of 40 customers was asked to participate in the survey. The manager of Café Alberto was also interviewed.