PROMOTIONAL  STRATEGIES  OF FLYBOARD	OR	HYDROJET SURFING  AS  A  TOP  EXTREME WATER	SPORT   ACTIVITY   AT SUBIC BAY FREEPORT ZONE

Michelle  L. Ventanilla,; Princess Monika  V. Dycaico,; Zhaira  M. Dela Cruz,; Princess  C. Vergara,

PROMOTIONAL STRATEGIES OF FLYBOARD OR HYDROJET SURFING AS A TOP EXTREME WATER SPORT ACTIVITY AT SUBIC BAY FREEPORT ZONE

Princess Monika V. Dycaico | Zhaira M. Dela Cruz | Princess C. Vergara | Michelle L. Ventanilla

Abstract:

This research determined the promotional strategies of Flyboard or Hydrojet Surfing as a top extreme water sport activity at Subic Bay Freeport Zone. Using descriptive research method, the researchers applied time graph to correlate the total number of tourists who tried Flyboard with the existing promotional strategies implemented by Networx Jetsports for the said attraction. The key respondents of the study were Mr. Bj Ang, co-owner of Networx Jetsports and Mr. Vincent Papio, the operations supervisor. A survey was conducted with 10 tourists who experienced Flyboard at Subic Bay Freeport Zone during the researchers’ four days of stay at the locale.