If Germany is known for the Frankfurt Fair and China for the Canton Trade Fair, the Philippines has been known for the Manila FAME Trade Fair. Manila FAME Trade Fair advertises the Philippines as an exporter of creatively-designed and high-quality products. Research by Angand Teo (1995) showed that the Philippines have earned the title of being “Milan of Asia” because of the Filipino exporters’ craftsmanship and unique designs. The Center for International Trade Exhibitions and Missions (CITEM), which organizes the Manila FAME Trade Fair, aims to make the Philippines the source of quality and creatively designed products using indigenous materials (www. citem.gov.ph). The 58th Manila FAME Trade Fair held in October 2013 showed products from exporters that were designed by well-renowned Filipino designers.