POLITICAL PARTICIPATION: THE EFFECT OF THE NEW MEDIA AND TRADITIONAL MEDIA ON VOTER TURNOUTS IN LAS PI&Ntilde;AS CITY

Julius  L. Porley,; Theresa Lyn  C. Murillo,

POLITICAL PARTICIPATION: THE EFFECT OF THE NEW MEDIA AND TRADITIONAL MEDIA ON VOTER TURNOUTS IN LAS PIÑAS CITY

Theresa Lyn C. Murillo | Julius L. Porley

Abstract:

This research examined the inï¬‚uence of attention to specific forms of traditional and online media on young adults’ online and offline political participation as well as voter turnout during the 2016 Philippine Presidential Election. A quantitative approach was used in order to get the relationship between the use of the New Media and the Traditional Media in the voter mobilization of the young adults in Las Piñas. The results show that newspaper reading has the strongest eï¬€ects among traditional news sources. However, actively participating in the communication process was the eï¬€ect of the New Media.