Philippine E-Journals

Local Tourist’s Motivation to visit Pulau Perhentian, Terengganu

Anis Ehsannur Fitri | Albattat Ahmad | Karen Fernandez

 

Abstract:

Abstract- This study aims to identify local tourist’s motivation with a segmentation approach in order to give an understanding of the theory of motivation in general and the motivation factors influencing tourist decision making in a tourism context in particular. The segmentation based on motivation, which was supported by pull and push factors, was carried out on a primary survey of the 130 respondents visiting Pulau Perhentian, Terengganu. Data collected were analyzed using the SPSS software. The research findings identified four main categories: motivation, escape and relaxation, learning, prestige and self-esteem. The findings of the study indicate the overall motivation among local tourists at Pulau Perhentian, Terengganu, Perception of activities, visit factors, and the intention to revisit. This study recommends better marketing and package management on the part to develop the island tourist product potentials more appropriately