Ardharn Khunsoonthornkit | Vinai Panjakajornsak
Given the rapid changes in the global economy, every country must increase its competitiveness and seek a first-mover advantage to maximize its own resources (Nakata & Sivakumar, 1997). Executives from nearly every kind of firm maintain, almost without exception, that early entry into a new industry or product category gives any organization an almost insuperable head start (Suarez & Lanzolla, 2005). However, realizing the potential of new technologies requires major economic and social transformations, which entails the overthrow of old patterns, of entrenched expectations, and accepted “common sense” notions— not to mention established management theories and hardened political realities (Organisation for Economic Co-operation and Development, 1999).
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