Philippine E-Journals

Understanding the Current State of Philippine Public Relations Industry and Practice

Caterina F. Lorenzo-molo

Discipline: Economics

 

Abstract:

Philippine PR continues to suffer from a negative image. Ironically, while being the purported expert in managing relationships and maintaining a good image for its clients, public relations has not managed to successfully perform its primary function on itself. This article attempts to understand how the Philippine public relations industry and practice achieved its current reputation by charting its history and identifying events and occurrences that might have contributed to its current profile and image.