Discipline: Economics
In addressing the twin challenges of building sustainable communities and alleviating or eradicating poverty, the field of business and economics is called to a re-thinking of the role of business in society, especially in the design and implementation of sustainability practices. In the face of increasing inequalities in the standard of living among and within countries, poverty reduction becomes a noble task and has turned out to be the key to sustainable development (Habib and Zurawicki, 2010; James and Schmitz, 2011).