HomeARETEvol. 2 no. 1 (2014)


Jessie Emmanuel Manglicmot | Sarah Jane Wales | Juvpress Jhon Tabudlong | Monique Tagaytay



An average person sees up to eight thousand advertisements every day, from television ads, Television (TV) shows to city billboards. Media change our individual perception. Themes in visual media portray images of the sexes, many of which perpetuate unrealistic, stereotypical, and limiting perceptions. The study aimed to examine the relationship between visual

media and self-concept on sexuality among students of the University of the Immaculate Conception. The study is a correlational that tests the relationship between visual media and self-concept. Moreover, a validated and reliability-tested survey questionnaire was used in gathering data. There were 371 randomly selected student-respondents of the study. The study revealed that the degree of exposure of the respondents on visual media is average and low. Moreover, there is a negligible correlation between the level of influence in visual media and the level of self-concept on sexuality.