HomeRecoletos Multidisciplinary Research Journalvol. 5 no. 1 (2017)

Social Media Character Assessment for Talent Selection using Natural Language Processing

Jovelyn C Cuizon | Kent Ferolino



This study aims to use social media data as corpus to assess the person’s character to provide a preliminary background check on job seekers. It will provide recruiters an initial assessment of the candidates as well as supplementary information to support traditional recruitment and talent acquisition activities thereby reducing time and cost spent for character investigation. The application uses social media analytics to assign a social profile score. Unstructured text data are preprocessed to include only keywords which are relevant to the analysis. Word sense disambiguation is applied to determine the underlying meaning of the words. The bag-of-word is then checked for occurrence of associated words defined for each factor. Posts containing at least one occurrence of words associated with the factors are further tested for content polarity. Social character score is computed using proposed formula. The system recommends applicants based on skills and uses social character score for relevancy ranking of candidates relative to the job posts.