Philippine E-Journals

The Use of Technological Gadgets among Online Sellers in Davao City

Dunhill Bilog | Precious Joy Dela Cruz | Kimberly Ann Empasis | Raven Loyola

 

Abstract:

This descriptive-correlation study was conducted to determine the relationship between the demographic profiles of online sellers of goods in Davao City and their level of use of technological gadgets. Purposively, the researcher considered one hundred (100) participants of different ages, sexes, educational attainments and product lines. Results revealed that majority of the respondents who used gadgets in selling their products online were millennial; sellers of fashions and accessories highly used the gadgets and surprisingly, educational attainment affects significantly the level of use of technological gadgets. It was recommended that online sellers may consider attending short-term courses on Information Technology (IT) to educate themselves on the different ways which could help them strategize their online business selling.