HomeInternational Journal of Education Research for Higher Learningvol. 25 no. 1 (2019)

Services and Needs of Music Industry Players in Davao City: Basis for Curriculum Enhancement

Porferia S. Poralan | Chester Herrero | Febriene D Pitao | Keith Robin Von M Babelonio | Charles Pnuel Matthew R Quiazon



The business potential of a targeted industry is a viable venue to explore solutions to unemployment or underemployment and therefore must be connected strongly to the curricular plan of any higher education institution. Thus, the purpose of this investigation was to assess the current situation of the music industry of Davao City, whether or not it possesses substantial data to support the need for a curricular enhancement of the University of the Immaculate Conception Music Program. A descriptive survey was used to gather the data from the music industry proprietors operating in the city. Findings revealed that establishing and operating piano schools, providing karaoke services, and involving in music entertainment as performers topped the services offered by the music industry players. These primary services cater academic institutions, businesses, and entertainments. Meanwhile, the top available sets of equipment available in the local music industry were the keyboard and grand piano. The data also showed that the music industry primarily needed a musician, an audio engineer, and a financial staff. Moreover, music industry players also agreed that dedication, discipline and interpersonal skills were important traits for the graduates. It was recommended that classroom music instruction be infused with real-life exercises, develop soft skills, integrate information technology, and create business and production to enhance the music education.