The administrators of the University of the Immaculate Conception College Department initiated programs designed to guide students in handling today’s materialistic culture and strengthening their essence; one of which is the development of the college signpost IGNITES, an acrostic for seven values – integrated, Godcentered, nationalistic, innovative, transformative, excellence and service-oriented. This study investigated the students’ knowledge, awareness, appreciation, and manifestation of the signpost IGNITES and the values it embodies. Further, it determined existence of significant relationships between the variables, and significant differences in the students’ appreciation and manifestation of IGNITES when they are grouped according to their profile. By descriptive correlation design, validated and reliability-tested researcher-made questionnaires were used to gather data from 333 college students selected through stratified random sampling. The results revealed that the students are highly knowledgeable about, extremely aware of, extremely appreciate, and evidently manifest the IGNITES. Further, students’ knowledge of the signpost significantly influences their appreciation (r2=.078, p< .01) and manifestation (r2=.076, p < .01), while their awareness significantly affect their appreciation (r2=.495, p < .01) and manifestation (r2=.451, p < .01) of the IGNITES values. Compared to male students, the female students are more appreciative of the signpost, hence manifest more the IGNITES values. The implementation of the signpost in terms of the students’ appreciation and manifestation is equally effective across different courses, religious affiliations, length of stay in UIC, and age of the students.