HomeARETEvol. 4 no. 1 (2016)

Media Contents and their Influence to the Level of Physical Activity

Grace Baltazar | Carl Heaven Cañete | Krizza Mae Penaloza | Jo-ann Y. Solomon

Discipline: Education



Media content has been said to create a lasting impact on the audience, which could be both negative or positive. However, it cannot be neglected that too much exposure from it results to lesser time for physical activity. Employing the descriptive-correlational design, the study aimed to investigate the influence of media content to the level of physical activity of Education students who were chosen during the conduct of the study for the school year 2015-2016 in one of the Catholic schools in Davao City. 152 students were chosen to be the respondents of the study. More specifically, it sought to know the influence of media content namely, agenda, importance of message, symbols, and formats and styles and how it affects the level of physical activity known as purposive exercise, leisure time physical activity, transportation related physical activity, and household-related physical activity of the respondents. The study utilized a researcher-made questionnaire validated by panel of experts. The data gathered presented that media content is very influential to the respondents. Meanwhile, the outcome on the level of physical activity when grouped according to gender and field specialization manifested that there is no significant relationship on these areas. For ages 17-18 years old, only the formats and styles have the significant relationship. Symbols, on the other hand, are considered amass as very influential to physical activity overall. Symbols include pictures, charts and visual presentations that when changed, will most likely affect the level of physical activity.