At present, almost everyone is too dependent on smartphones especially the youth. Reports said that app companies are actually designing the technological gadgets and services provided by them to get users hooked. Te term used for this is brain hacking and it is defned as engineering the phones, apps and social media to hook someone to spending more and more time on their gadgets. Te study was made to present the creative ways that the sofware development company is doing to hook users on technology via apps and other sofware. It also examined the brain hacking’s impact on the student’s learning. Tough interviews and observations, data were collected from randomly selected students at St. Paul University Quezon City. Results of the study revealed the positive and negative effects of brain hacking to the student’s way of learning. Solutions that are being made by the sofware developers to address brain hacking and recommendations on how to regulate technology usage of the students are also presented.
ISSN 2012-2353 (Print)
Philippine E-Journals
