The third Golden Age of Philippine Cinema paved the way for the rise of independent flmmakers who create flms containing messages aimed to present the truths of Philippine society. Guided by the Semiotics Theory and the Critical Discourse Analysis, this study used nine flms from the said period to present a critical discussion on the correlation of the common representation of families in the flms and the social phenomena experienced in the country in the same time period the flms were produced. This study frst presented the data by giving denotative and connotative meanings to selected scenes and dialogues as to how they ft into the indicators of traditional and contemporary families based on: mate selection, sex norms and behaviors, roles of family members, family structure, child-rearing patterns, parent-child relationship, authority of elders, family ties, and family functions. After narrowing the data to the flms’ common presentations of families, they were was analyzed using CDA’s three-point framework whereas the context of scenes and dialogues were described, the discursive events that took place during the flms’ production were explained and the social phenomena that had affected families represented in the scenes and dialogues were interpreted. Results revealed that with the use of Critical Discourse Analysis, the researchers were able to achieve a concrete analysis of why indie flms portray families as such because all is derived from reality. The researchers also proved that flms were inﬂuenced and embedded in a bigger scale and that is the society.