Philippine E-Journals

The Marketing Practices and the Level of Customers Satisfaction Among Lending Institutions

Arlyn Q Bonjan | Devie Jean M Plameran | Arah Jane A Gillane | Ires Samson

 

Abstract:

The study made a serious investigation on the marketing practices and the level of customer’s satisfaction among lending institutions in Nasipit, Agusan Del Norte. The study aimed to assess the marketing practices and the level of customer satisfaction among lending institutions in Nasipit. Te researchers used the descriptive-survey type of research design. The study conducted in Nasipit which lies between 8 degrees, 59 minutes north latitude, and 125 degrees, 20 minutes east longitude of Agusan del Norte. The respondents of the study were the manager, the employees, and the customers of the different lending institutions in Nasipit. The data gathered revealed that majority of the lending institutions are corporation type of business organizations, with 16-above number of branches, and P2,000,000-above initial capitalization. Based on the result, the researchers concluded that the marketing practices among the different lending institutions in Nasipit, Agusan del Norte are evident, and in return, the customers are satisfied with the services rendered among the lending institutions. The researchers highly recommend that lending operators should provide or evaluate techniques in promoting their services such as advertisement through radio, newspaper, brochures, tarpaulin, or conduct a house-to-house/barangay-to-barangay promotion in its loan services to attract more customers.