Philippine E-Journals

Determinants of Locality of Choice for Investment: The Case of Healthcare Industry

Flormando P. Baldovino | Paz L. Bobadilla | Angelita C. Tan

 

Abstract:

This study aims to determine significant dimensions contributing to the likelihood of being a locality of choice for healthcare investment and to establish why patients from Lucena City and nearby towns have to be referred-out to Manila for further care or diagnostic reasons. To support the main thrust of the study, primary data were collected from selected respondents; likewise, secondary data were also collected from appropriate local and national governmental agencies. Analysis revealed that Lucena City is a vibrant city attractive to healthcare investors proven by the fact that there is an opportunity for them to enter into the healthcare market. An estimated 8 billion pesos is up for grabs for these would-be investors. Proper infrastructures are in place within the city, and the ample supply of qualified healthcare professionals are all merit points for Lucena to pour-in healthcare investment money. The local government is however enjoined to streamline investment permit processing and offer tax incentives to new entrants. In the short term, Lucena City would become a healthcare investment destination and as a consequence, create employment opportunities for the community. In the long run, the boom in healthcare market/industry in Lucena would result in economic empowerment for the city government and most importantly for the residents of Lucena City.